When it comes to designing or re-designing of that colorful and enticing website that will keep you and your customers wandering, Booking Africa is clearly a company of choice.
We provide our client with fascinating website capable of taking their business to the next level our process of conceptualizing and planning the design and development of websites is intrinsic and when it comes to what we do best we leave no stone unturned. Our services cover the full cycle of website design and redesign to help you:
Create a new, modern and responsive design
Attract mobile visitors to the website
Improve content personalization to increase visitor engagement
Create new functionality that would support your current business needs
Gather multiple websites under one roof with the help of a single CMS
Fix user interface bugs and low performance issues
While performing website redesign, we not only replace old technologies with new ones, but also anticipate your future business growth and thus regular website updates.
Did you know that 68% of visitors leave a website because of poor design? And we are here to help you prevent that massive flight! Approaching design as the most strategic asset of your future website, our team exploits powerful techniques to make it look professional and consistent with your brand identity:
Responsive and user-friendly UI – providing equally smooth access from multiple mobile devices with various screen sizes – just like Google recommends
Personalized UX – offering visitors only relevant content
High page speed – by the way, 49% of visitors abandon the page if takes more than 2 seconds to load
Smooth navigation – making the website easy to read and use thanks to a logical page hierarchy
Coherent formatting styles – including headlines, subheadlines, bulleted lists and other key elements
Extensive visualization capabilities – making your content more comprehensible and engaging with the help of icons, tables, images and videos KEEPING YOUR SEO EQUITY
Did you know that a website redesign may result in a 60-70% drop in organic search traffic? This often happens because of URL changes, which lead inevitably to a decline in page ranks. Once you lose the total website presence in search engines, re-establishing your position can take months if not years (if the website is suspended by Google, for example).
Together with your stakeholders, our team will create and implement a SEO migration strategy to keep your website’s authority. The key steps here are:
Crawling your website to picture the structure and get the list of all URLs
Preserving inbound links, which are highly valued by search engines
Setting up 301 redirects in case the URL structure is to be changed
Performing a deep SEO audit to find out what architectural and structural issues need to be addressed to get you higher in organic search
Conducting an on-page optimization (for example, to improve meta tags) CLOSE COOPERATION
Knowing how important it is to incorporate each stakeholder’s vision, however versatile it may be, into a migration strategy, we will ensure their continuous involvement throughout the entire development process. We will also exploit our technology expertise to bring in valuable ideas and modern practices to the project.